Paige Spiranac has never been one to follow the traditional script, and now she’s taking on one of golf’s biggest misconceptions: that it’s boring, stuffy, and reserved for the elite.
The 31-year-old influencer and former pro golfer, who has built a massive online following by blending golf expertise with unapologetic charisma, recently launched her new website Las Paigeas in collaboration with Sportsgrid, expanding her brand beyond golf and into the wider sports world. But despite branching out, she’s still laser-focused on shaking up golf’s old-school image.
Speaking with talkSPORT, Spiranac made it clear—golf doesn’t have to be a quiet, buttoned-up affair. And if you need proof, look no further than the WM Phoenix Open, a tournament that defies golf’s conservative traditions in the best way possible.
“The misconception in golf is that it’s boring, it’s stuffy, it’s this elitist sport,” Spiranac said.
“When the WM rolls around, it’s all about youth and having fun, and it’s a really lively atmosphere.”
The WM Phoenix Open: Golf’s Rowdiest Party Proves the Sport Can Be Fun
For years, golf has been synonymous with whispered commentary, polite claps, and rigid etiquette. But the WM Phoenix Open’s 16th hole? It’s a madhouse.
At this tournament, fans let loose, players get booed for bad shots, and the energy is electric—a stark contrast to the usual quiet, golf-club decorum.
Spiranac believes this is exactly the kind of energy golf needs more of to shake off its reputation as a sport for the privileged few.
“When players miss the green on 16, they get booed. You don’t do that in golf,” she said.
“But it’s one of my favorite events to go to. You don’t want that every week in golf, but I think it’s fun to have a mix of that and the more conservative events.”
Her argument is simple—golf can be both classy and exciting, and finding that balance is key to attracting new, younger fans who might otherwise overlook the sport.
Is Golf Finally Embracing Change?
Spiranac’s take isn’t just wishful thinking—the sport is already evolving.
- LIV Golf introduced a louder, looser format with music, team-based competition, and a break from tradition.
- The WM Phoenix Open continues to thrive as golf’s ultimate party tournament, drawing huge crowds and mainstream attention.
- Social media personalities like Spiranac have created a new generation of golf fans, proving that the sport doesn’t have to be exclusive to country-club elites.
With these shifts already underway, many believe it’s only a matter of time before more tournaments embrace a modern, fan-friendly experience.
Spiranac’s Influence: A Game-Changer for Golf’s Future?
Paige Spiranac is not just a social media personality—she’s one of golf’s most influential voices, capable of reshaping how the sport is perceived.
Her ability to connect with casual fans, combined with her deep knowledge of the game, has made her a unique and powerful figure in the industry. And with her new Las Paigeas project, she’s expanding her reach even further, ensuring that golf’s next era isn’t just about the traditionalists—it’s about everyone.
The future of golf is changing. The only question is: Will the sport embrace it—or fight against it?