With the Masters Tournament just around the corner, the golfing world is buzzing with anticipation. However, it’s not just the performance of defending champion Scottie Scheffler or the recent victory of Rory McIlroy at The PLAYERS Championship that’s making headlines. This time, it’s all about a new product launch by Augusta National. But it’s not another set of baggy pants like the ones that got Australian golfer Jason Day ridiculed last year. It’s a luxurious limited-edition drinks kit that’s got everyone in a fuss.
Just 23 days before the tournament tees off, Augusta National has unveiled its Masters 2025 Limited Edition Azalea kit. This exclusive offering includes items like Non-Alcoholic Azalea Cocktail Mix, Masters Souvenir Cups, Masters Coasters, Masters Branded Stirrers, a Masters Cocktail Jigger, and a Recipe Card.
While the release of such merchandise is not unusual, the price tag is what’s causing a stir in the golfing community. The Azalea kit is retailing for a hefty $64.95. Considering it only serves six drinks, some fans argue that it’s not worth the cost.
Sports economist Steve Salaga weighed in on the debate, suggesting that the high price of the kit contrasts with the traditionally affordable concession pricing at golf tournaments. “I think the affordable concession pricing is an appealing aspect of the consumer experience,” he noted.
This sentiment was echoed by fans on social media, with reactions ranging from ridicule to outright disbelief. One Twitter user noted the inexpensive ingredients of the Azalea cocktail, arguing that “lemonade and grenadine are cheap af tho. That swag isn’t worth $60.” Another fan suggested boycotting those who buy the costly kit, a sentiment reminiscent of the Ryder Cup tickets controversy.
However, it wasn’t all negative. Some fans argued that the limited-edition kit was worth the price, given its association with the prestige of the Masters Tournament. One fan enthusiastically declared, “100% yes! This is the Super Bowl of Golf!”
Despite the sticker shock, some fans have already purchased the kit. Such is the allure of the Masters Tournament, with its steep ticket prices and the prestige associated with the iconic green jacket. The tournament has always been a luxurious affair, as evidenced by previous concession prices: $6 for domestic and imported beers, including the exclusive ale craft beverage Crow’s Nest, and $2 for soft drinks.
In the end, the question remains: is the $64.95 price tag for the Masters 2025 Limited Edition Azalea kit justified? The golfing community remains divided. Regardless, this controversy has certainly added another layer of intrigue to the upcoming Masters Tournament.
