WM Phoenix Open’s Infrastructure: What’s cooler now?
Almost a year ago, Thunderbirds executive director Chance Cozby expressed his determination to improve the WM Phoenix Open, and now, after extensive planning and renovations, the tournament is ready to welcome fans and players once again. The defending champion, Nick Taylor, will be looking to retain his crown after a thrilling victory last year. He will face stiff competition from the likes of Justin Thomas and Scottie Scheffler, among others, in front of a massive crowd expected to exceed 700,000 spectators at the infamous TPC Scottsdale.
One of the key areas of focus for Thunderbird, the civic organization running the event, has been the improvement of the WM Phoenix Open’s infrastructure. Last year, the stadium witnessed 54 arrests, leading to temporary gate closures and alcohol sales suspension. The previous year saw 102 ejections. In response to these incidents and the desire to enhance the overall experience, Thunderbird has implemented significant upgrades.
For fans who have felt overcrowded in the past, this year’s upgrades will come as music to their ears. A brand-new fan entrance on Greenway Hayden Loop, located near the 18th tee, has been added to alleviate congestion at the main gate. Additionally, a stretch of road from Frank Lloyd Wright to Princess Drive will be closed to general vehicles, resulting in smoother entry and exit for attendees.
Furthermore, Thunderbird has addressed the issue of bottlenecked pathways by widening the walkway between holes 16 and 10. This expansion will provide fans with more space to navigate and ensure a better flow of foot traffic. To further enhance the spectator experience, food and alcohol stands have been strategically relocated to prevent long lines from obstructing prime viewing spots. These changes aim to allow fans to focus on the thrilling action on the course without unnecessary hassle.
The fan-centric WM Phoenix Open 2025 welcomes a greener tour
In addition to infrastructure improvements, the 2025 WM Phoenix Open has introduced several fan-friendly initiatives. One notable change is the implementation of a digital ticket format, allowing attendees to access the event without physical passes. This virtual ticketing system supports general admission and Coors Light Birds Nest tickets, streamlining the entry process and reducing reliance on third-party vendors.
Moreover, Thunderbird has implemented data-based monitoring to enhance the overall fan experience. This technology enables the organizers to analyze crowd flow at the entrance and efficiently manage the influx of spectators. With these measures in place, attendees can expect a smoother and more enjoyable entry into the tournament.
More spots streamlined at the WM Phoenix Open 2025
Continuing their commitment to improving the event, Thunderbird has redesigned two prominent venues at the WM Phoenix Open. The Taylor Morrison Fairway House at the 12th hole now offers better views, increased space, and upgraded concessions, providing fans with an enhanced viewing experience. Additionally, the Desert Oasis BBQ & Beer Garden near the 7th hole has undergone renovations to feature elevated sightlines and mouthwatering barbecue from Little Miss BBQ, accompanied by a selection of craft beers.
These changes demonstrate Thunderbird’s dedication to addressing concerns and creating a harmonious blend of tradition and modern enhancements. For the first time in a long while, fans at TPC Scottsdale can look forward to cheering on their favorite golfers in an upbeat atmosphere without feeling cramped. The rejuvenated WM Phoenix Open promises a memorable experience for both players and spectators alike.
