Once a nightclub bouncer checking IDs to pay his bills, Jake Knapp has now emerged as one of the most marketable stars on the PGA Tour in 2025. His story of struggle to success is nothing short of inspirational. From securing his breakthrough victory at the Mexico Open, which earned him a whopping $1.45 million, to his stellar 59 at the Cognizant Classic, Knapp has engraved his name among the top golfing talents.
The Californian golfer’s off-the-course ascendancy is as significant as his on-field exploits. His endorsement deals are a testament to his rising marketability, with earnings already exceeding $3.6 million, and a slew of brands eager to collaborate with this fresh golfing sensation.
Knapp’s endorsement portfolio is a masterclass in strategic brand alignment. His major endorsement deal is with the real estate investment firm, Madison Capital Group Holdings (MCGH). Sealed in June 2024, this multiyear agreement sees MCGH applauding Knapp for his “opportunistic mentality,” with Knapp reciprocating the admiration, citing the firm’s impressive growth and alignment with his values. The deal also places the firm’s logo prominently on his tournament gear.
In January 2025, luxury headwear brand Melin joined Knapp’s sponsorship lineup. The brand’s co-founder, Brian McDonell, lauded Knapp’s work ethic, California roots, and streetwear style as perfect fits for the Melin ethos. This three-year deal, reportedly worth around $300,000 annually, could potentially double in value through performance bonuses. It obliges Knapp to exclusively sport Melin headwear during professional appearances and engage in four promotional events each year.
Original Penguin, an essential part of Knapp’s personal brand, renewed their partnership in 2024. The brand values Knapp’s “authentic style” and his reputation as the “friendliest player on Tour.” Another unique sponsorship deal in his portfolio is with the NHL’s Anaheim Ducks. Initiated in 2020, this partnership allows Knapp to sport Ducks logos on his shirts and golf bag, showcasing his innovative approach to sponsorships and local connections.
Knapp’s sponsorship strategy sets him apart from other rising PGA Tour stars. Even though he ranks outside the top 50 globally, his portfolio surpasses many similarly ranked peers. While players like Cameron Young (world No. 45 in 2025) have traditional partnerships with giants like Adidas and Titleist, Knapp has attracted an eclectic mix of brands from sectors like real estate, lifestyle accessories, and professional sports teams. This diversity is more prevalent among higher-ranked or seasoned players.
Knapp’s marketability, however, doesn’t merely hinge on his golfing prowess. His personal narrative, from a bouncer to a golfing sensation, and his social media presence, has been instrumental in securing premium partnerships. His deal with the Anaheim Ducks is particularly unique, as cross-sport endorsements are uncommon among mid-tier players. Unlike top players like Rory McIlroy, who secure multimillion-dollar deals with global brands, Knapp has established a niche with regionally significant partnerships, leveraging his personal connections just as much as his golfing achievements.
