LIV Golf is doubling down on its global expansion, and Australia is once again at the heart of its plans. After shaking up the golf world with its partnership with FOX Sports, the Saudi-backed league has inked a new exclusive broadcasting deal with Seven Network, ensuring fans across Australia can follow every moment of the controversial tour. The agreement promises to elevate LIV Golf’s visibility and cement its place in the country’s sporting landscape.
A blockbuster partnership
The deal builds on the success of last year’s LIV Tournament broadcasts on Seven Network, which drew over 2.7 million viewers for the Adelaide event alone. Starting next month, Australian fans will enjoy exclusive coverage of tournaments in Riyadh, Adelaide, and beyond, with live broadcasts available for free on Seven and 7plus Sport.
Chris Jones, Seven Network’s director of sports programming, expressed excitement about continuing the collaboration.
“The LIV Golf broadcast is absolutely world-class, and we cannot wait to embark on another huge year of action on Seven and 7plus Sport,” Jones said, as quoted by Markets Business Insider.
Jones highlighted LIV’s commitment to innovation, both on and off the course, and praised the league’s efforts to showcase the personalities behind golf’s biggest names.
“We’ve loved working with the LIV team to take viewers behind the stories of the tournament’s biggest names and see the personalities behind the sport’s most exciting players.”
Adelaide shines as LIV’s Australian crown jewel
Last year’s Adelaide event became a landmark on Australia’s sporting calendar, capturing the imagination of golf fans across the nation. The renewed partnership ensures that Adelaide will remain a centerpiece of the LIV schedule, alongside other global stops.
Jones is optimistic about building on last year’s success.
“We’re genuinely excited to continue our partnership with LIV, not only for the Adelaide event that has become a landmark on the Australian sporting calendar but for all LIV Golf events which will continue to be broadcast live and free on Seven and 7plus Sport,” he added.
Renee Quirk on a winning collaboration
Renee Quirk, Seven Network’s commercial director of sports programming, echoed Jones’ enthusiasm, emphasizing the value LIV Golf brings to the network. She highlighted the league’s ability to attract impressive viewership numbers, not just for Adelaide but for tournaments around the globe.
“We’ve had the privilege of witnessing great viewership results on 7plus Sport, not only for the event in Adelaide but also for LIV events across the world,” Quirk said.
The road ahead for LIV Golf
With this new deal, LIV Golf is doubling down on its mission to disrupt the golf world and connect with fans worldwide. Australia, with its passionate sports culture, has become a key market for the tour. By offering free, high-quality broadcasts, the Seven Network partnership positions LIV to expand its fanbase and solidify its place as a global golf phenomenon.
For Australian fans, the excitement begins next month, and with LIV’s mix of star power and innovation, 2024 promises to be another groundbreaking year for the league.
