As the pop icon’s presence continues to boost the NFL’s global appeal, Spiranac calls out the backlash from fans who refuse to see the bigger picture.
The Super Bowl is always a spectacle, drawing celebrities from across music, sports, and entertainment—but this year, Taylor Swift stole the show once again. As she arrived at Allegiant Stadium to support her boyfriend, Kansas City Chiefs tight end Travis Kelce, the reaction from Philadelphia Eagles fans was anything but welcoming.
Swift was booed by a portion of the crowd, a response that left golf influencer Paige Spiranac frustrated and disappointed.
Spiranac, a longtime advocate for growing sports through social media and pop culture influence, didn’t hold back. She pointed out that Swift has played a massive role in boosting the NFL’s brand value and called the negative reception unnecessary and misguided.
“It was reported that the NFL’s brand value has increased almost $1 billion since Taylor Swift started dating Kelce. The NFL is using her popularity to boost their brand. So booing Taylor Swift is lame,” Spiranac wrote on X.
Taylor Swift’s Influence on the NFL: A Marketing Goldmine
Since her relationship with Travis Kelce became public, Swift’s presence at NFL games has turned into a viral sensation, driving record-breaking viewership, ticket sales, and merchandise spikes.
- Chiefs games featuring Swift saw a massive ratings boost, including a 53% increase in female viewers aged 12-17 during early-season broadcasts.
- Kelce’s jersey sales skyrocketed by 400% after their relationship went public.
- The NFL’s global reach expanded, as Swift’s fans tuned in and engaged with the sport like never before.
Spiranac, a former professional golfer and now one of social media’s most influential sports figures, understands the power of crossover appeal.
“She Was Just Supporting Her Significant Other”
For Spiranac, the backlash against Swift at the Super Bowl was not only misplaced—it was unfair.
“She was just showing up to support her significant other. The amount of times she’s shown at a game or posted on social media is out of her control,” she continued.
While some Swift critics claim her presence is overhyped or distracting, the reality is simple: She’s showing up for her boyfriend, just like any other supportive partner.
The Debate Rages On—But Swift’s Impact Is Undeniable
Spiranac’s comments sparked a fierce debate online. Some users agreed wholeheartedly, recognizing Swift’s massive contributions to the league’s popularity. Others, however, doubled down on the idea that Swift was making it “all about her.”
Regardless of opinions, one thing is certain: Swift’s presence at NFL games has elevated the league’s brand like never before. Whether fans embrace it or not, the NFL is benefiting massively from the Swift Effect—and Spiranac isn’t afraid to call out those who refuse to see it.
