WM Phoenix Open’s Infrastructure: What’s cooler now?
Almost a year ago, Thunderbirds executive director Chance Cozby announced that the WM Phoenix Open would undergo significant changes to improve the tournament and enhance the overall experience for fans and players alike. Now, after a year of meticulous planning and execution, the gates are finally ready to open, welcoming a greener tour and showcasing monumental infrastructural upgrades at TPC Scottsdale.
The WM Phoenix Open has always been known for its rowdy fans and electric atmosphere. However, in recent years, the event has faced challenges, with arrests and alcohol-related incidents marring the tournament’s reputation. In response to these concerns, the Thunderbird organization, which runs the event, has implemented extensive upgrades to address these issues and create a more enjoyable experience for everyone in attendance.
One of the most significant changes is the addition of a brand-new fan entrance on Greenway Hayden Loop, located right by the 18th tee. This new entrance aims to alleviate congestion at the main gate, ensuring a smoother flow of fans into the venue. Additionally, to further enhance accessibility, the stretch of road from Frank Lloyd Wright to Princess Drive will be closed to general vehicles, making entry and exit much more convenient for attendees.
Furthermore, the pathways within the stadium have undergone a significant transformation. The walkway between holes 16 and 10 has been doubled in width, reducing overcrowding and allowing fans to navigate the venue more comfortably. In addition, food and alcohol stands have been strategically relocated to prevent long lines from obstructing prime viewing spots, ensuring that spectators can fully immerse themselves in the action without any unnecessary distractions.
The fan-centric WM Phoenix Open 2025 welcomes a greener tour
The 2025 WM Phoenix Open has embraced technology to enhance the fan experience. The tournament has introduced a digital ticket format, enabling attendees to access the event without the hassle of physical passes. This digital system not only streamlines entry but also allows for data-based monitoring of crowd flow, ensuring a more efficient and enjoyable experience for all.
By adopting a virtual ticket format, the WM Phoenix Open has eliminated the need for fans to wait in line for third-party vendors, reducing potential bottlenecks at the entrance. This innovative approach not only enhances convenience but also provides valuable insights into crowd dynamics, enabling organizers to optimize the flow of spectators throughout the event.
More spots streamlined at the WM Phoenix Open 2025
Continuing the theme of improvement, the WM Phoenix Open has revamped two prominent venues to provide fans with enhanced views and upgraded amenities. The Taylor Morrison Fairway House, located at the 12th hole, now offers better sightlines, increased space, and improved concessions. Similarly, the Desert Oasis BBQ & Beer Garden near the 7th hole has undergone renovations, featuring elevated sightlines and serving mouthwatering barbecue from Little Miss BBQ, accompanied by a selection of craft beers.
These changes reflect the tournament’s commitment to balancing tradition with modernization. By addressing previous concerns and implementing innovative upgrades, the WM Phoenix Open aims to create an upbeat atmosphere that allows fans to fully enjoy the event without feeling cramped or overwhelmed.
The WM Phoenix Open’s journey towards a greener and more fan-centric tour has been a remarkable one. Through extensive infrastructural upgrades and innovative changes, the tournament has successfully transformed the TPC Scottsdale into a world-class venue that prioritizes the comfort and enjoyment of its attendees. As the gates open and the 2025 edition commences, fans and players alike can look forward to an unforgettable experience that seamlessly blends tradition, excitement, and sustainability.