Maybe it was in 2014, when its second location opened in the Kardashian-rich foothills of Calabasas. Or was it 2018, when Kanye West tweeted about “Erewhon drip,” sending legions of Yeezy wearers on a mad scramble for (then-bootleg-only) merch? How about the summer of 2022, when TikTok caught on to its Hailey Bieber smoothies ($18 […]