In the world of professional athletics, the essence of precision and excellence is often epitomized by Rolex’s distinguished ambassadors. Among the sporting legends adorned by this prestigious Swiss watchmaker is the tennis titan of our era, Roger Federer, whose ongoing alliance with Rolex—despite his retirement—echoes the brand’s rich tennis legacy since it began sponsoring Wimbledon in 1978. Walking in Federer’s footsteps, the latest addition to this elite circle is the tennis prodigy Coco Gauff, who has won hearts and matches alike with her extraordinary talent and elegance.
Recently, Gauff had the honor of featuring in the list of distinguished athletes sponsored by Rolex. She shared this milestone with her ardent fanbase, marking yet another feather in her cap.
Rolex, on February 22nd, teased its fans with an Instagram preview of its 2025 ambassadorship program, introducing Coco Gauff as one of the fresh faces. The sneak peek included the former US Open champion alongside other sporting titans, hinting at the brand’s highly anticipated 2025 catalog. The company subtly indicated the grand reveal of its star-studded ambassador lineup, with February 25, 2025, marked as the official announcement date.
As promised, Rolex unveiled its stellar lineup on the same day through an enthralling Instagram video, further reiterating their ambassador’s inspiration on present-day dreams and their potential to shape the future. The caption read, “The members of the Rolex family inspire the dreams and achievements of today and shape those of tomorrow. REACH FOR THE CROWN.”
On February 27, Rolex showcased its prestigious ambassadorship program for the year, introducing a lineup of legendary sporting icons, primarily from the realm of tennis. The impressive lineup included Roger Federer, Iga Świątek, Jannik Sinner, and of course, Coco Gauff. The caption illustrated their unwavering determination and exceptional achievements, inspiring the world to dare to chase the impossible and overcome every challenge on the path to excellence. Gauff was quick to share the post on her Instagram stories, celebrating the esteemed recognition with her fans, marking yet another career milestone.
Gauff’s association with Rolex goes beyond a mere sponsorship. She became a Rolex Testimonee in 2019 at just 15, but it was in 2023 when their collaboration truly came to the forefront. Remember the 2023 US Open final where Coco Gauff triumphed over Aryna Sabalenka to claim her first Grand Slam title? The moment she claimed victory, Gauff removed a sweatband from her wrist and proudly sported a Rolex Oyster Perpetual” Ref. 116000, powered by the 3000 series movement—an emblematic crown for her remarkable feat.
In December of the same year, Rolex fortified its association with Gauff, releasing a statement from the American star just before her highly anticipated January 2024 Australian Open appearance. Gauff expressed her dreams and aspirations, “I had dreamt of winning a Grand Slam, and the moment was even better than I could have ever imagined. For sure, my goal next year is to win another, and to represent Rolex and women’s tennis at the same time is a huge honor. I’m always looking forward to the next challenge and can’t wait to return to Melbourne as a Grand Slam champion.”
Rolex’s respect for Gauff extends beyond her ambassador role. The 2023 US Open champion was once invited to visit Rolex’s headquarters, a moment that thrilled her fans. During this visit, she was presented with a special gift, a token of celebration for her success. Gauff expressed her gratitude towards Rolex during her visit, sharing her excitement about witnessing the intricate watchmaking process. She said in an Instagram post, “Thank you @Rolex for having me! I had an amazing time visiting Switzerland for the first time and learning about the impressive watchmaking process. As always, I am happy to be a part of the family <3.” Perhaps the most heartwarming moment was when Gauff saw her picture displayed alongside Roger Federer at the Rolex headquarters, a testament to her growing legacy. Gauff, without a doubt, is a deserving figure in Rolex’s illustrious family. The tennis world awaits more of her thrilling performances and milestones in the days to come.