In 2018, the tennis prodigy, Coco Gauff, at just 14, inked a deal with New Balance, cementing a partnership that would become a cornerstone of her sporting persona. The release of her signature shoe line, the CG1, in August 2022 was a testament to her evolving style, underscored by a vintage flair that resonated with the American audience. By 2024, the launch of the second edition, the CG2, catapulted New Balance’s brand value to a staggering $4.3 billion.
Gauff expressed mixed feelings about her transition from the beloved CG1 to the revamped CG2, but her admiration for the advanced design of her new “babies” was undeniable. Now, it seems, the tennis sensation might be hinting at the arrival of the next chapter in her New Balance journey.
Following her triumphant match against Maria Sakkari, Gauff took to the Tennis Channel to discuss her burgeoning fanbase’s love for her New Balance footwear. When asked about the perfect accompaniment to the CG2s, Gauff, a known aficionado of street fashion, cheekily suggested, “Probably jeans and stuff.” She then playfully dropped a teaser, hinting at a potential surprise release in the coming weeks.
Currently, the CG2s come in two shades, marsh green and black, available on the New Balance website. Gauff, a self-confessed fan, has dubbed them the “hardest shoes on tour” during her United Cup 2025 campaign. She further expressed her fondness for the shoes, stating they blend performance and style, perfect for both on-court action and casual outings.
In a recent match at the Australian Open, Gauff’s captivating performance on the Rod Laver court, paired with her customised tennis kit and shoes, drew widespread admiration. These basketball-inspired shoes, a nod to her father’s dream of her becoming a basketball player, have become a staple of her unique style.
As the tennis ace continues to stun audiences with her exceptional on-court performance, her shoes serve as a silent endorsement, leaving fans wanting more. Gauff’s style advice? Keep an eye out for what’s “cooking” next in the New Balance kitchen!
The love for Gauff’s New Balance range was evident when a fan shared a reel of her New Balance collection on Instagram. The fan’s excitement was palpable as she gushed over the grey and white shoes that Gauff wore in her previous match, along with a pair of neon green and baby blue shoes that were yet to make a court appearance. Gauff was touched by this display of adoration, reposting the fan’s video on her Instagram story with a heartfelt “aw.”
Now, as Gauff gears up to face Belinda Bencic in the round of 16 at the Indian Wells Open, all eyes are on whether her New Balance shoes will once again serve as her lucky charm. We invite you to share your thoughts in the comments below! With Gauff’s star continuing to rise and her New Balance partnership going strong, the future of tennis fashion looks exciting.