In a stunning display of style and humor, tennis champion Taylor Townsend made a memorable appearance at the WTA’s rebranding event, which unveiled its audacious new green logo under the tagline “Rally the World”. The change from purple to green marks a significant shift in the WTA’s image, and the occasion was marked with a launch party that saw an impressive turnout from the tennis players, who dazzled in their fashionable attires.
The Belarusian professional tennis player Aryna Sabalenka was one of the notable attendees, stunning in a classic black Chanel mini dress. However, it was Taylor Townsend, the American doubles champion, who stole the show with her chic ensemble and an unexpected twist.
Townsend is no stranger to multitasking, seamlessly juggling her roles as a tennis champion and a dedicated mother. However, at the event, she added another feather to her cap showcasing her fashionista side. Dressed in a stylish blue outfit by Veronica Beard, the American tennis player paired her look with Chanel sneakers and a Chanel bag. But the true highlight of Townsend’s ensemble was her unique pronunciation of Chanel.
When asked about her outfit, she humorously responded, “You know I got the most drip on tour. Sheneneh on the sneakers, Sheneneh on the bag.” Here, she was referencing the popular Martin Lawrence character, Sheneneh Jenkins, from the TV Show “Martin.”
The WTA rebranding event also served as a platform for Townsend to reiterate her determination and resilience that have been instrumental in her successful career. In a video shared by WTA’s official Instagram account featuring several WTA stars delivering empowering messages, Townsend expressed her commitment to being a representative for her culture and a role model for mothers, girls, and women.
Townsend, a single mother to her son Adyn whom she gave birth to in 2021, has demonstrated her ability to balance motherhood and tennis. The 2025 season marked a turning point in her career. She started the year on a high note, clinching the Australian Open Doubles title with Katerina Siniakova and following it up with a consecutive win at the Dubai Open.
However, Townsend’s path to success has not been without hurdles. As the Australian open doubles champion, she has faced numerous challenges. In 2012, the USTA denied her funding and support due to concerns about her weight and fitness. As a result, she had to fund her own travel expenses to participate in the US Open, despite being the top American junior player. Speaking about her journey, she said, “Yeah, I mean, it’s been a long road. A lot of haters, a lot of people who weren’t sure. I’ve really embraced thriving in these kinds of conditions, being able to prove people wrong.”
Townsend’s next challenge lies in the Indian Wells tournament, starting on March 5. She plans to participate in both singles and doubles categories. Despite her singles journey not yielding the best results thus far, Townsend remains undeterred in her approach. She will once again join forces with Katerina Siniakova. The question remains: will they secure their third title this season, and can Townsend make progress in her singles journey as well? Only time will tell.