The Grand Return of Fenty x Puma:
After a hiatus since 2017, Fenty x Puma, the fusion of sportswear and high fashion, is making a triumphant return. This collaboration, which sees global music icon Rihanna at the helm as the creative director, took a pause as Rihanna shifted her focus to her Fenty Beauty and Savage x Fenty ventures. The relaunch was marked by the introduction of a fresh sneaker design named the Avanti. Rihanna expressed her excitement to Vogue, likening the comeback to a “family reunion.” She emphasized how her new role as a mother has provided her with fresh insights and innovative ideas for the brand.
A Nostalgic Nod to Fenty x Puma’s Origins:
The journey of Fenty x Puma began in 2015, primarily with sneakers. The brand’s debut was marked by the iconic Creeper style, which was followed by other hit designs like the bowed sneakers and the faux-fur slide sandals. While Fenty x Puma did venture into apparel and even made waves at New York Fashion Week, the unveiling of the Avanti signifies a conscious decision to revisit the brand’s foundational love for sneakers.
The Avanti Sneaker: A Blend of Legacy and Modernity:
Priced at $160, the Avanti sneaker is a unique amalgamation of Puma’s renowned King football boot and the Easy Rider running shoe. Rihanna, speaking about her design journey, expressed her admiration for Puma’s rich heritage. She wanted the Avanti to be a tribute to this legacy, especially the King shoe, which gained immense popularity thanks to the legendary Brazilian footballer, Pelé.
Rihanna’s Personal Touch to the Avanti:
Ensuring the Avanti resonated with her signature style, Rihanna infused the sporty design with chic elements. The sneaker boasts a retro leather exterior available in classic black and white or a bold silver. It also features a versatile foldable tongue and a gum sole. Catering to her new role as a mother, Rihanna ensured the Avanti was accessible for the younger audience. The sneakers are available in children’s sizes, priced at $95 for preschoolers and $80 for infants. Rihanna’s personal touch is evident as she expressed her desire to see her children don the designs she and their father wear.